Agenda – Day 2 – Next Audio Latin America EN

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Next Audio Latin America - Agenda Day 2 - Thursday, November 4th

9:00 - 9:50 (GMT-5)
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Addressable radio and audio advertising

  • Programmatic streaming radio advertising
  • Premium radio, podcast and streaming audio inventory and marketplaces
  • Specialized audio SSPs and DSPs
  • Linear and on demand audio advertising formats

9:50 - 10:00 | 40 mins

Break & Networking

10:00 - 10:50 (GMT-5)
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HD Radio reinvents AM & FM radio in a digital world

  • The screen as a new audio receiver
  • Rich multimedia reception opens up new monetization possibilities
  • Multiprogramming is the key to generating vertical content aimed at new audiences
  • New marketing opportunities

10:50 - 11:00 | 10 Mins

Break & Networking

11:00 - 11:50 (GMT-5)
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New subscription and transactional audio services

  • New potential paid services: audiobooks, premium podcasts, premium radio
  • Monetization models for streaming audio: advertising, subscription and transactional
  • Is there a room for subscription models in Latin America?
  • Freemium combined models